Platform Vs Campaigns: Which one do you need?

Every now and then, when we're deep into discussing marketing shenanigans, we go too far in trying to find the perfect word. It's usually at that moment someone asks, 'But will people understand what we do?' So I, a marketing manager always on the hunt for content ideas, had a brilliant thought: let's take a step back and simply explain what Streamforge is all about. It's not the most sexy thing, but if you're hiring influencers as part of your marketing, I believe this is of interest to you. 

At Streamforge, we aim to revolutionize influencer marketing. Ok, but what does that eat in the winter? (I love this Quebec say). We're building Streamforge, a tech platform for influencer marketing, with the aim of becoming the best tool for anyone who wishes to do influencer marketing. So yes, in the simplest form, Streamforge is a tool. 

We currently offer two distinct solutions: Platform and Campaigns. Platform is a self-serve tool: you create an account, get access to Streamforge (the platform) and run your campaigns with it. Campaigns is an agency-like service: we use Streamforge to execute your campaigns for you from A to Z. Let's deep dive into each of them!

Platform

At the time of writing, Platform's main feature is Discovery, a potent tool with tons of filters to search and analyze over 40 million creators in real time. This solution is mainly aimed at marketing professionals with some experience in influencer marketing, but Platform is super user-friendly, and anyone can use it! 

Key Features

• Advanced Influencer Search: Streamforge uses advanced AI algorithms to help you find the ideal influencers for your brand based on metrics like engagement, audience demographics, and relevance.
• Comprehensive Analytics: Get detailed insights and performance metrics to make data-driven decisions.
• Scalability: Perfect for businesses of all sizes, from startups to large enterprises.
• Contact info: If the creator has their email *somewhere in one of their socials*, it will show up on Streamforge. 
• Lists: Make lists to save your favourite creators for every project and export them to share with stakeholders. 

Benefits

• Cost-Effective: You save time and resources on manual influencer searches.
• Flexibility: You have full control over your campaigns, allowing for real-time adjustments and custom strategies.
• User-Friendly Interface: Our platform is intuitive and easy to navigate.

Campaigns

For those who prefer a hands-off approach or need more help with influencer marketing, Campaigns is an agency-like service. Our team of influencer experts handles everything from start to finish. And we use Platform to speed up the process. 

Key Features

• Personalized Strategy: We develop a tailored influencer marketing strategy based on your specific goals and objectives.
• End-to-end Management: From influencer selection and negotiation to content creation and campaign execution, we handle it all.
• Detailed Reporting: Receive comprehensive reports that provide insights into campaign performance and ROI.
• Expertise: Our team has years of experience in influencer marketing, ensuring your campaign is in capable hands.

Benefits

• Time-Saving: Free up your time to focus on other critical aspects of your business.
• Expert Management: Benefit from our team's expertise and industry knowledge.
• High ROI: Our proven strategies and strong influencer relationships help maximize your return on investment.
• Stress-Free: Enjoy peace of mind knowing professionals are managing your campaigns.

Which One is Right for You?

• Choose Platform if:

  • You have an in-house marketing team with the time to manage influencer campaigns.
  • You prefer a hands-on approach and want full control over your marketing efforts.
  • You are looking for a cost-effective solution that leverages advanced AI technology.

• Choose Campaigns if:

  • You prefer a hands-off approach or want to delegate campaign management to experts. You can be involved in the decision-making as little or as much as you want. 
  • You need a tailored strategy and comprehensive management for your influencer campaigns.
  • You want to ensure high ROI with minimal effort on your part.
    

Conclusion

I hope this helps you understand what Streamforge is and does now! I say "now" often because we constantly add and improve new features. Our ultimate dream is to provide the best tool for anyone who wishes to do influencer marketing and improve the way it is done. 

Interested? Contact us today :)